What is the Best Niche for Affiliate Marketing? YOUR Niche!
What is the best niche for affiliate marketing? YOUR niche, of course: the niche that you know oh-so well. There are 3.6 billion or so of us on the planet surfin’ the ‘net and looking for things that interest us. Do you believe that a handful of these people might need or want what you want or what you know about? Oh yeah!
What are You Passionate About?
When I was a kid growing up in the ’70s, I loved collecting stamps. I had a couple of books for placing the stamps, and each section was dedicated to a country.
So I started out finding all of the stamps I could from all the countries around the world and started filling up the books.
My love for stamp collecting went away when I got into my late teens. Still, it really intrigued me how stamps could be wonderful pieces of art and massed produced. It was also a fun learning experience about the people who were featured on each stamp and all of the history that went along with it.
I look back now and I think that if I had the time and knowledge, and if the internet had existed, I probably would have created a website about stamp collecting. That would have been a great way to document my experience and to help others to find stamps that they needed. I would gush about the history of collecting and of the people, and I know that others would have found it fascinating as well.
Not Everyone Likes What You Like
But I know that stamp collecting would be boring for a large set of people. THAT is the beauty of what is available to us today: we can communicate with an entire group of stamp collectors all across the world, and that only represents a small fraction of all of the people on the internet! This is what defines a ‘niche’ in this sense: a select group of people interested in the same thing, or the same market.
According to Wikipedia, there are thousands of stamp collecting organizations in the world today, which means that there are multiple thousands of passionate collectors around the globe. Sure, stamp production is on the decline in this digital world, but it (and the people who hold the passion for collecting) are not going to go away anytime soon.
The Formula For Success in Niche Marketing
- Find the Right Audience
- A specific group of people with a need
- Have a very good understanding of exactly what that need is
- What desire burns in the hearts of these people?
- Bring them a Solution
- Your product or the product that you represent
Where is Your Area of Expertise?
Do you collect stamps? Or do you have a passion regarding weight loss? What topic really fires you up? What category or hobby or are you thinking about right now that is very much a part of you?
Think about what burns in your heart and the area you can gain (or already have) the knowledge necessary for a plan of action for the Formula for Success above. Start thinking if this is right for you.
Who is Your Favorite Group of People?
Can you see yourself becoming an authority or an expert for the area of your passion? Do you see yourself communicating your passion to your favorite group of people within this passion? Being seen as trustworthy, a leader in the niche as well as an authority with the information, is directly tied to your ability to grow the traffic that comes your way because of your hard work.
Knowing how to communicate your solution to the known need of a person in your niche is key to conversions.
Keep Asking Yourself the Questions
You’ll have successfully found the right niche when you can answer the questions in the Formula for Success above. Have you found the right audience, a specific set of people with a need, for your website? Do you understand exactly what they need, and are you prepared to deliver those products?
Do people spend money in the area of your passion? Can you bring the right solution to them, whether you are an affiliate (helping to sell product from other companies for a commision) or whether you actually are selling the product?
In other words, can I monetize this passion? Are there products out there that these people are looking for, or should I be looking at a different niche? Can I offer them links to ebooks and physical books on these subjects? Can I make money from writing my own eBook?? Can I make money from advertisers who will appeal to this audience?
Find Your Sub-Niche
Is it possible that your favorite group of people isn’t the right audience? Ask yourself if you can understand, communicate and be able to supply their needs. In many cases, the audience is too broad and so a subset of your audience becomes the right one. For example, sports apparel is a rather large niche. Maybe it’s better to serve a subset of that niche with runner’s apparel or with football jerseys.
Or, like in the stamp collecting example, flower or animal stamps could be a sub-niche.
Choose what you know or can have passion for. It is much easier to establish yourself as an authority in a narrow niche. And the passion that you have on the subject will most definitely show. Passion not only helps to drive you to learn and serve your audience, it shows. This is how you rise above the competition.
Become the Leader of the Niche
The internet is full of sites that make money. Those that do are the leaders in their niche. People want to feel great about a website before they’ll ever spend their money. And so trust is a must (or your game is a bust [is what we used to say at the bowling alley]). You’ll begin delivering this trust as you offer their needed information and products, and as you can relate with them with personalized comment responses and your assurances that you do understand what they need.
People want to assure themselves that they’ve found a place that thinks like they do, a place they know agrees with their point of view.
So, study what your group of people are all about and what their needs and complaints are about the niche. Deliver solutions. Become the site that is talked about within the niche.
Take a stand and let your point of view be known about the niche. People know and appreciate a strong opinion, and you’ll find that many people will agree with you.
Gather the Tools of the Trade
The tools of this trade are simple: A website, keywords and time.
See about the website and time below. Let’s talk keywords:
Research the keywords and key phrases that your niche are searching. Type the questions into Google and watch the suggestions populate below what you typed. Begin a list of these so you can begin a plan for the articles and reviews that you are going to write.
Plan to learn how to search for and to utilize keywords and key phrases. This is a skill that you’ll receive right away with Wealthy Affiliate.
When is the Best Time to Begin This Journey?
How can I begin researching now whether or not this is for me?
Click the banner to the right and be taken to my personal front page at Wealthy Affiliate. This is a beautiful 8-part page that does a great job of laying out exactly what this is all about and who WA is about. Let me put it this way: you don’t have to make up your mind right now, but it is very easy to join as a free member and to get two free websites.
You’ll also receive 10 free video and blog lessons from the one of the most successful internet marketers in the history of the world, Kyle Loudoun.
You can remain a free member and become very successful with affiliate marketing. Premium members have access to the floodgates of knowledge that are provided by Kyle and Carson, who together founded Wealthy Affiliate (read my full review) in 2005.
The second question you may be asking yourself is, “is affiliate marketing going to be a waste of my time?”
Get More Info
If you desire to work for yourself with the ability to make unlimited income, start now. This business is a journey and not a sprint. Read my post about how Maybe you’re ready to begin an online business and be your own boss. Maybe you’re just looking for some extra income.
Please know that this is in no way a get-rich-quick scheme. This takes hard work and it takes time to see the results. But the results are certain when following the formula that Kyle Loudoun presents.
Give it a try. Join the 800,000 + members of Wealthy Affiliate world wide today.
What else have you heard about niche marketing? Please leave your comments questions below.
A working guitarist, guitar designer, songwriter, worship leader and online entrepreneur, I have discovered that the key to online success (and success is more than money) is simply to focus on helping people be successful.