How to Start a Free Home Based Business: The Myth and the New Reality

How to Start a Free Home Based Business – The Myth and the New Reality


There’s no such thing as a free lunch.  You’ve heard that said many times, and you know that to be true because of your experience in life.  You see the word ‘free’ so much on the internet that the very first thing you say to yourself is: what’s the catch?  How much does it REALLY cost to start a home based business?  And if you’re telling me ‘free’, what’s up your sleeve?  Or if you’re telling me ‘free’, how much are you NOT telling me?!


The MythCash1

So, almost immediately a myth is born in your mind: since there’s no such thing as a free lunch, then the person trying to get me to look at starting a free home based business must be trying to sell me snake oil. Let’s give this frame of mind a name: The Myth. Why is he or she trying to sell me The Myth? I’m not that dumb.

And we all know that to start up a business usually takes a stack of cash.  And that little problem of lack of cash in-and-of-itself stops many a would-be small business person.


The New Reality

Well, I’m here to tell you today that there is an opportunity for you on the internet to not only flourish, but to be exactly the person that you are in the process. This opportunity has come of age in the socially connected world in which we now exist, and people that read and search on the internet today (3.4 billion of online readers as of 2016) are very hungry for what you have to offer. This is the New Reality.

In the New Reality, the lack of cash is not a show-stopper.


The Same Business Model Without the Stack of Cash


The model of starting a business online is no different than businesses that have started in the world before the internet: you find a need, a niche, and you fill that need.

You need to build an inventory of the goods that you intend to sell. You make a plan that includes how to fill the pipeline with sales, leads and opportunities. The more trust and the more authority that you have when offering to fill this need becomes a very good recipe for success.

In the New Reality, if you have a budget for your new online business, that’s great.  Unlike the pre-internet world of The Myth, you can still be in business if you don’t have a budget.

In the New Reality, your risks with your business investment has gone to near 0.


The Cost of Building a Business Has Changed

Before we had an online world, the cost of starting a business was huge and in the thousands of dollars. And when things got rough, as they almost always do in business, those with lack of cash immediately failed. This is why we have always had such a large percentage, 95% or more, of small businesses fail.

The amount of money that it would take to start up a bar or a restaurant will be anywhere from $100,000 to 1 and a half million dollars. Think of the cash flow monster that must be created just to maintain the status quo. Now, there will always be bars and restaurants in the world and there will always be people who want to invest to make this happen. We need

But what if you really like being in the bar and restaurant business and want to get in on the action of being in business, but you don’t have that kind of cash?  Check out what someone has done with this idea:

Some one has had the brilliant idea of starting a beer and other goods delivery service online. Beer may not be your thing, but I think you see where I’m coming from with this.  There are many opportunities to serve people and their needs. Some will involve physical goods and services, but most will involve the newest commodity of our era: information.


The Business Model in the New Reality

Please understand me: I am fully aware that being in business takes a certain amount of money, whether or not you have a business online.  Much will depend on the commodity you choose. But the bottom line today is to show you that you can start your online business for free and maintain it for very little money — especially in comparison with the physical world business.

And you can build this business the right way and so it can stand the test of time.

You don’t have to have that stack of cash to be in business today.  The Myth says otherwise.  You do have the ability to build a firm foundation of a business with little or NO money. That’s the New Reality.


People Need Information

People need information. They need information to make informed decisions when they’re ready to research or to purchase, and this is how you can flex your small business muscles. Unlike the physical business model, you will have little or no overhead to maintain.

This is the era of finding a niche online where you become the authority and provide the information they seek.  You build an inventory by creating relevant content. You learn how to fill the pipeline of sales, leads and opportunities by using keywords.

After you’ve generated traffic, then you learn the different ways it takes to monetize your site.

This tack is known as affiliate marketing. This could be anything from pet supplies, online guitar lessons, shoes, hair products, games and electronics. Whatever area where you have a passion.

The more trust you build with your readers as you become the go-to person of your chosen niche, the more you are recognized as an authority in that niche. The higher the authority, the higher you are ranked in the search engines.

Here are the average monthly start-up costs for an online business:



This is MUCH better than having to have $100,000 or more.  But here’s an even better secret:



Start Your Business for Freewa_successful_business_120x600

Why such a huge difference in costs? Because Wealthy Affiliate was built by two highly successful affiliate marketers that saw this need coming.  Oh, there are many other companies on the internet that provide each of these areas, but there are Ø companies out there that offer it ALL under one roof. Except Wealthy Affiliate.


Get More Info

You can begin your home based business with two free websites at Wealthy Affiliate.  You don’t have to spend $49 per month to have success.  The free websites will make income for you.  Once you see what the $49 per month will do (and it’s even better to pay annually at $359), you’ll be hooked. I am.

This is the best and only affiliate marketing university on the planet. Period. An enormous community of experts. You should check them out. Begin your financial freedom for $0 by visiting the WA banner to the right.

This particular page is going to rank very well in the search engines.  Stop in at Wealthy Affiliate to learn why!




Please give me comments below as to what you think about all of this.


If anyone were to try and tell you that affiliate marketing, or any other offer on the web, is easy and with promises of quick money, they’re only trying to get you to part with your money. They care nothing about your future success.  

Good success in life is never easy. Wealthy Affiliate will show you how to build an online business the correct way that builds a solid and lasting foundation with income for years to come, and they will be careful to build a strong relationship with you. WA is a vast community of experts as well as people like you and me that really care about your success.

It’s definitely worth your time to investigate.


Steve Cass at createwealthonline.comAbout Steve. 

A working guitarist, guitar designer, songwriter, worship leader and online entrepreneur, I have discovered that the key to online success (and success is more than money) is simply to focus on helping people be successful.


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  1. Tar


    Howdy Steve,

    I think with the vast knowledge and information on a product or service, there is nothing which stop us unless we do not put the right mindset. Well, relating to the post here, I agree that investment is not the same compared to ones being put on as a start-up the old days where websites and even blogs as well as social medias are the vital components in business. Not just the start-up costs but also the yield. Talk about the dynamic change of business approach in general, and that includes Wealthy Affiliate.

    • Steve Cass


      Hi Tar–

      Yes, you bring up a great point. If you don’t have the right mindset, you’ll lose heart fast. So to that end, there is sometimes little hope in starting a business when you should know how tough and how many hours you will have to spend if you take the task lightly. Just because we are spending less doesn’t downplay the determination and heart that we must plug into the business in order to make it go.

      I wanted to suggest a recent article that I wrote here on this site regarding this topic: What is the Definition of an Online Entrepreneur.

      Thanks so much for commenting!


  2. Jacob Schilling


    Hi Steve, thanks for the overview on how to start a home-based business. Honestly, if It wasn’t for Wealthy Affiliate, I would never even bother trying to own a home-based business because let’s be honest, $100,000 is so much money, I’m not so sure I would ever get that much in my savings without becoming a high tier affiliate.

    • Steve Cass


      I think that WA makes so much sense on this front. The entire math done on the Return on Investment alone makes this a simply no-brainer.

      Glad you found WA, and thanks for stopping by!


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